“Turner and Snapchat are expanding their partnership.”
The new deal, announced today, will bring a Bleacher Report Discover Channel to U.S. users (it was previously only available internationally) and the companies will work to develop new Snapchat shows from Turner brands.
Turner and Snap will work to develop original shows, producing content exclusively for Snapchat that’s based on Turner brands like TBS, Adult Swim, truTV and its mobile-first digital content venture Super Deluxe.
Bleacher Report, Turner’s millennial-themed digital sports brand, will launch a Discover Channel for U.S. Snapchat users on Jan. 4. Meanwhile, the CNN Discover Channel will feature more daily content. CNN and Bleacher Report were Snapchat Discover launch partners back in early 2015.
“Millions of Snapchatters value the authoritative and credible reporting by CNN and Bleacher Report every day and we are excited about offering more frequent news updates and expanding Bleacher Report’s Discover coverage to the U.S.,” said Nick Bell, Snap’s vp of content, in a statement. “We’re also thrilled to be building on two years of our Live Story coverage of March Madness with expanded sports content.”
“This deal marks the latest strategic move for Turner to innovate within the digital arena and provide complementary viewing experiences for a younger, mobile-centric audience,” said Turner president David Levy in a statement. “Snapchat is a powerful outlet to directly connect with the millennial generation and perfectly aligns with our portfolio-wide strategy to engage with audiences at every touch point.”
Turner will continue using Snapchat’s Live Stories to offer expanded coverage of its sports broadcasts like the NCAA Men’s Basketball Championship and PGA Championship.
This is the latest major deal that Snapchat has made this year with a TV company. The company launched a partnership with Viacom in February, and teamed with NBCUniversal in August to bring NBCU’s most popular shows to the platform.